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BRAZIL

New Sanitary Guidelines for Tobacco Packaging

On January 15, 2025, the Brazilian Health Regulatory Agency (ANVISA) presented a comprehensive manual to assist manufacturers adapt to Regulatory Instruction No. 332/2024. This regulation introduces updated health warnings and messages for tobacco-derived products packaging. Although early adoption is encouraged, full compliance will be mandatory as of November 2, 2025.

Key highlights:

  • This applies to all primary and secondary packaging of tobacco products;
  • Non-compliance will result in penalties under Brazilian sanitary laws;
  • By November 2, 2025, non-compliant products must be removed from points of sale;
  • Packaging changes for compliance can be implemented immediately, but must be submitted to ANVISA for review.