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EUROPEAN UNION

The importance of a registered trademark - Carolina Herrera Case

Today, Thursday 9 January, 2025 we celebrate the iconic designer Carolina Herrera´s birthday, a woman whose influence in the world of fashion and fragrance is still more than relevant.

To commemorate her legacy, we would like to highlight a recent case involving her trademarks, which underlines a fundamental lesson in the field of Intellectual Property: the importance of an effective trademark protection.

On 15 November 2024, the EUIPO ruled in favor of Carolina Herrera in a case concerning the trademark 'GOOD GIRL' and another company's intention to register 'Buena Chica' as a trademark.

This real-life case highlights the importance of protecting our trademarks from confusion, even when the similarities are not obvious to the naked eye. The decision is not only a legal victory, but also a strategic one in terms of preserving the image and value of the mark.

In order to find out more about how a well-protected trademark can ensure its long-term success, as is the case with Carolina Herrera, click on the "Complete bulletin in PDF" link below.