EUROPEAN UNION
February 14, 2016
The EU trademark reform legislative package has been approved and will enter into force on March 23rd, 2016. The OHIM will now be called EU Intellectual Property Office (EUIPO) and community trademarks will be EU trademarks (EUTM). This legislative package aims at
promoting better co-operation between the Member States, lower the cost to register and renew EU trademarks, diminish complexity, increase the speed of registration procedures and provide more legal certainty between national offices and the EUIPO.